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Creating shared value is the corporate mission of one of Hong Kong’s largest developers, conference delegates heard this week.

Interviewed at the UBS APAC Sustainable Conference yesterday, New World Development CEO Adrian Cheng spoke about the long-term approach to sustainable investment and the importance of the S in ESG.

“Investing in sustainable features or sustainability is more on a medium- or long-term horizon. It’s catering to the next generation. Don’t think about it as a shortcut. In the long-term, you will get tangible and intangible value,” he said.

New World is focused on creating shared value for the community, he said. The company has raised more than HK$39 billion ($5 billion) through sustainable finance, from a combination of green loans and bonds, sustainability-linked loans and bonds, and the first green and social dual tranche bond to be offered by a corporate.

Social initiatives from New World include Share for Good, the first city-wide crowd donation platform which matches donors with the underprivileged and Build for Good, a not-for-profit social housing enterprise led by the business sector, which aims to address Hong Kong’s housing and land supply problems.